Corporate news is a type of journalism that features news about businesses, companies, and organizations. It may be published in print, radio, television, or online. When corporations own or control a news reporting agency, they are considered to be “corporate media.” Corporate owners are often accused of bias and avoiding negative news stories about their business. This can have an impact on the public’s perception of the company, as well as local news coverage.
Many large companies operate their own news outlets and have a stake in the political and economic climate that they cover. While they claim to be objective, it is easy to quantify the amount of column inches or broadcast minutes that are devoted to promoting a particular viewpoint.
While it is not always possible to completely remove a biased viewpoint from an article, good writing practice can help to diminish the impact. For example, using the inverted pyramid structure in which the most important information is listed first can encourage readers to continue reading. In addition, referencing other authoritative sources can improve the credibility of an article.
Incorporating the skills and practices of a newsroom into corporate communications is a growing trend, as it can help to take the transparency and accountability of a brand to new levels. Keeping abreast of current news can also help a company or organisation remain competitive and make strategic decisions about future growth. Additionally, it can help to build trust between a brand and its stakeholders, which is essential for long-term success.