When most people think of news, they envision black-and-white journalism in a newspaper or the nightly recap on television. However, news can apply to a variety of things, including company-related news. Corporate news is information shared by a business in a journalistic format, and it may be published online, in print, or on television. The practice can help companies build brand awareness by sharing important company news in a public context.
Companies often create news recaps for their employees. These can be delivered via email or a monthly publication, and they may highlight big company achievements. This type of news helps employees feel connected to the company and can increase morale by recognizing major accomplishments. Companies that have large audiences can also benefit from creating news recaps, as they can share company-related information with customers and potential clients.
Despite presenting themselves as unbiased and neutral, many media outlets are biased in certain directions. This is because their primary goal is to attract and keep affluent subscribers. For example, Fox has managed to win over a mass audience through its tabloid aesthetic, populist narratives, and antagonism toward the current establishment.
Business Insider is a well-known business news website that covers the stock market, technology, businesses, personal finance, venture capital, and more. The site uses a journalistic style to present its content, and it has a strong focus on data and research. BusinessWeek is another popular business news website that has a traditional approach to its stories and articles. This site emphasizes accuracy and proofreading, and it strives to avoid using jargon that can confuse readers. For example, it tries to avoid confusing millions, billions, and trillions, and it makes sure to spell out percentage increases and percentage decreases.